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Just Love Coffee Café targets rapid US expansion

The 29-strong café franchise operator has 85 new stores in development and plans to double the number of outlets every year

A recently opened Just Love Coffee Café in New Jersey, USA | Photo credit: Just Love Coffee 

Tenessee-based Just Love Coffee Café has announced ambitious growth plans to double its store count every year from 2023.
The franchise operator currently has 29 stores across 23 US states, with another 85 outlets currently under development. The company’s website shows new stores ‘coming soon’ across Tennessee, Texas, Nebraska, Mississippi, Kentucky, Colorada and Georgia.
Founded in 2009, Just Love Coffee Café trades as a community-focused café chain serving premium coffee alongside a full breakfast, lunch and dinner menu.
The company has credited its recent expansion to an ‘aggressive’ franchise development plan focusing on what is describes as underserved markets with populations of 10,000 or less.
“Not only do we serve high end, specialty roasted coffee that is roasted in small batches by hand, but we have a welcoming atmosphere that beckons our customers to return to socialize, work, or grab a meal any time of day or evening. Most customers are surprised that we offer complete meals rather than a few snacks or pastries available at many coffee shops,” said Franchise Development Director Kevin Bauerle.
World Coffee Portal data shows the $45.8bn the US branded coffee shop market, reveals the $45.8bn segment grew 10% over the last 12 months to regain 96% of its pre-pandemic market value.
With more than 38,400 stores, the total US branded coffee shop market now exceeds its pre-pandemic level by outlets and is expected to exceed 41,000 by 2027.

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