LEON currently operates 65 forecourt-based coffee-to-go kiosks and a further 33 in Asda stores | Photo credit: EG Group

LEON has announced plans to more than double its self-serve coffee kiosk presence in the UK by the end of January 2023. 
 

The food-to-go and coffee chain will strengthen its convenience store presence, leveraging its relationship with parent company EG Group to launch more than 100 self-serve coffee kiosks in Asda supermarkets. 

The petrol forecourt operator acquired the Asda supermarket chain in February 2021. The agreement will also see LEON sell packaged retail coffee in 385 Asda stores nationwide. 

An additional four coffee kiosks will launch at EG-operated petrol forecourts before the end of the year. LEON launched its own branded self-serve coffee kiosks in EG’s forecourts across the UK in July 2022. 

LEON currently operates 65 forecourt-based coffee-to-go kiosks and a further 33 in Asda stores. 

“Today’s announcement marks another milestone in our expansion programme – and shows how LEON’s coffee is fast becoming a favourite with coffee drinkers across the UK. We continue to invest and innovate, with the intention to make LEON more accessible to more customers. Whether in our drive-thrus, restaurants, self-serve or through our grocery offer, we continue to make it easier for everybody to eat well, live well and be kind to the planet,” said Glenn Edwards, Managing Director, LEON. 

LEON, which currently operates more than 80 UK outlets, announced plans in October 2022 to reach 100 stores by the end of this year.   

The company was acquired by EG Group for a reported £100m in May 2021. The global petrol station forecourt operator credited its foodservice brands for driving revenues in its second quarter. 

EG Group, which also operates bakery café chain Cooplands and licensed branches of prominent brands such as Starbucks, Cinnabon and Greggs, reported in September 2022 that foodservice profits increased 11% to reach $177m.