The businesses will now trade as ‘Westrock Coffee’, which will carry a new visual identity as the company prepares for further global expansion
Westrock's 524,000sq ft facility in Conway, Akansas will be the largest coffee roasting and ready-to-drink (RTD) packaging facility in the US upon completion in the first quarter of 2023 | Photo credit: Westrock Coffee
Westrock Coffee Company and its S&D Coffee & Tea business will now trade as ‘Westrock Coffee’ after announcing a brand merger.
In a press release, Westrock said brand continuity was ‘paramount’ to the businesses’ success and that the merger would enable the company to accelerate its global growth while reaching new audiences.
“The brand isn’t just about a new logo and its associated colours, our brand is what we live out every day, and this visual shift signals our uncompromising commitment to the people who power us,” said Scott Ford, CEO and co-founder of Westrock Coffee.
“As we look to introduce our organisation to more and more customers around the world, we realise a greater opportunity to accelerate our mission as one, and the need for brand continuity is paramount to our success,” Ford added.
Westrock Coffee Company acquired S&D Coffee & Tea
for $405m in February 2020, a deal which gave it access to S&D’s extensive packaged coffee and equipment expertise across the US, retail and hospitality segments.
In December 2021, Westrock coffee announced a significant expansion
of its roasting, ready-to-drink (RTD) and tea production plants in the US and Malaysia to meet increased demand globally.
Arkansas-based Westrock is one of the largest commercial coffee roasters in the US
and has offices in ten countries, sourcing coffee and tea from 35 origin countries.