| Norway

LEON enters Scandinavian market with two Oslo sites

Coffee and food-to-go chain presses ahead with travel hub expansion plans with Oslo Central Station Site and ‘food truck’ at Aker Brygge pier
The openings on June 4 came after a franchise deal was signed with UMOE Restaurants, which also operates Starbucks, TGI Fridays, Peppes Pizza, Burger King and Blender franchises in Norway.

Located in one of Norway’s busiest transit hubs, the Oslo Central Station site will reportedly serve a Leon’s full range of health-focussed fast food and coffee while the food truck site will serve a limited menu of the brand’s ‘classic’ menu items.

“I am so happy to be opening in Oslo. A wonderful city full of the most interesting and inspirational people. I can’t wait to see what people think of LEON and of naturally fast food,” said LEON Co-Founder & CEO John Vincent.

Helene Skjenneberg, MD of LEON for UMOE, said, “Launching LEON means that we get to bring the future of fast food to Norway. We have exciting times in front of us and look forward to offer Norwegians a whole new concept of fast food based on natural ingredients.”

Founded in 2004, LEON currently operates 54 sites across the UK, Belgium and the Netherlands. Its European sites are operated by global restaurateur and travel hub specialist, HMSHost International, with the two firms signing an agreement in February to open LEON sites at airports and travel hubs across Europe and the Middle East.

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