| 27 mins

Episode 111: A conversation with Dutch coffee veteran, Hans Tietema, Kaldi Koffie & Thee

In today’s episode we’re speaking with Hans Tietema, Founder of the highly-respected Dutch retail and coffee bar chain Kaldi Koffie & Thee.

With three decades of experience in the industry, Hans has grown Kaldi from a single shop to a thriving franchise business with 25 sites across the Netherlands plus a recent partnership in Saudi Arabia.

In this conversation Hans shares insight on his expansion strategies, the challenges in finding the right franchise partners and his decision to enter the Saudi market. He also highlights the value in cultural understanding when entering new markets and the importance of always staying true to your core concept.

Credits music: "Clouds" by PIEN in association with The Coffee Music Project and SEB Collective

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Hans Tietema

Hans Tietema

Founder, Kaldi Koffie & Thee

Hans Tietema is the founder of Kaldi Coffee & Tea, a Dutch franchise specializing in coffee and tea retail and experiences. With a background in tourism and hospitality, Tietema opened the first Kaldi coffee bar in the early 2000s and has grown the business to 25 sites in the Netherlands plus one in Riyadh.
Registered in England. Company No. 8736608
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