5THWAVE Podcast - Forward-thinking series examining the business of progressive coffee culture

20 October 2023 | 28 mins

Episode 86: How to market a hospitality venue

On the podcast today we're exploring the hospitality marketing landscape and unpacking the various channels and strategies operators can use to promote their brand.

In conversations with Andrew Stone, Vice President Marketing at Bluestone Lane and marketing consultant Emily Karim, we find out how hospitality operators can successfully adapt to the fast-changing marketing landscape and consistently attract new customers to their businesses.

Credits music: "Sun and Rain" by The Grove in association with The Coffee Music Project and SEB Collective

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Guests

Andrew Stone

VP Marketing, Bluestone Lane

Andrew Stone is Vice President of Marketing at Bluestone Lane, an Australian inspired, coffee and hospitality chain with over 50 locations in major cities across the US. Stone has a background in advertising and studied Disruptive Strategy & Sustainable Business Strategy at Harvard Business School

Emily Karim

Marketing Consultant

Emily Karim is a sales, marketing and communications consultant, with over 12 years of experience in the hospitality sector, implementing company-wide marketing strategies and campaigns. Karim’s clients have included celebrity chefs and restauranteurs Jason Atherton, Paul Ainsworth and Tom Aikens.