5THWAVE Podcast - Forward-thinking series examining the business of progressive coffee culture

23 June 2023 | 34 mins

Episode 69: Unlocking India's massive growth potential – A conversation with Tata Starbucks

In a new three-part series, we're exploring the exciting growth potential for coffee businesses in India - from international chains and the rise of specialty coffee to the increasing recognition of Indian grown coffees.

To kick things off, we're speaking with Deepa Krishnan, Chief Marketing Officer of international powerhouse Tata Starbucks - a joint venture between Starbucks and India's Tata Consumer Products.

In this fascinating conversation Deepa shares insights on Tata Starbucks’ expansion strategy, how Indian coffee culture is evolving and what is driving this vast and vibrant market.

Credits music: "My Love" by Baron Goodlove in collaboration with The Coffee Music Project and SEB Collective

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Guests

Deepa Krishnan

Chief Marketing Officer, Tata Starbucks

Deepa Krishnan heads Marketing, Category, Loyalty and Digital at Tata Starbucks, a joint venture between Starbucks Coffee Company and Tata Global Beverages. As part of her role, Krishnan oversees all aspects of the brand related to Digital, Social and media communication, and manages the My Starbucks RewardsTM loyalty programme.