| 33 mins

Episode 4: Championing careers in the global coffee industry

Jeffrey Young is joined by three highly successful coffee entrepreneurs to learn their stories and the secrets of their success. 

Tim Wendelboe, founder of Oslo-based roastery Tim Wendelboe, reveals how his obsession with coffee quality and his unrelenting desire to learn have taken him far away from his cosy Oslo cafe and has landed him deep in the coffee fields of Latin America. 

Elaine Swift, Regional Director (North) for UCC Coffee, shares the management and leadership qualities that helped her grow First Choice Coffee from under £1 Million to over £100 Million in annual revenue. 

Ross Quail, Sales Director South Asia for Hemro International, demonstrates how his burning drive for continuous professional growth helped him turn St Ali, a popular Melbourne cafe roasting 100kg a week into one of Australia's largest, roasting up to 10 tonnes per week. 

Credits music: "Buzzed" by Trevor Wesley, participant of the Coffee Music Project


Elaine Swift

Elaine Swift

Regional Director (North), UCC Coffee

Elaine Swift is one of the most influential women in the coffee industry. During her 20+ years in the industry, Swift has been integral to the development of UCC Coffee UK & Ireland. She oversees 700 talented employees and is the driving force for the business across Northern Europe.
Ross Quail

Ross Quail

South Asia Sales Director, Hemro International

A coffee professional with a career spanning 20+ years, Quail has worked as a barista, roaster, green coffee buyer, and was part owner of Sensory lab and St Ali in Melbourne, Australia. More recently, Quail worked as the Sales Director for Slayer Espresso for Asia Pacific.
Tim Wendelboe

Tim Wendelboe

Founder, Tim Wendelboe

Tim Wendelboe runs his own roastery and espresso bar in Oslo, Norway where he imports, roast and serve high quality coffees. As well as winning eight Nordic Roaster Competitions with his team, he was the 2004 World Barista Champion and the 2005 World Cup Tasting Champion.
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