| 32 mins
Episode 5: The business of green coffee
Jeffrey Young is joined by green coffee providers to better understand the business of green coffee. We'll explore how a coffee bean gets from a farm into our daily cup, why Brazil is able to produce coffee at a profit while other countries struggle, and how we're going to maintain customer choice given that farming isn't sustainable for many.
Stephen Hurst, founder of Mercanta
discusses the impact of Covid and the challenges of scaling specialty coffee to bring benefit to more farmers.
Pablo Garcia, Chief Operations Officer for Neumann Gruppe
gives us an update on today’s green coffee market and his views on what drives coffee commodity pricing.
Ricardo Pereira, Chief Operating Officer for Ally Coffee
details how Brazilian coffee producers manage to financially sustain themselves in today’s environment of low prices.
Credits music: "Great Outdoors" by Richard James
for the Coffee Music Project