In 2026, you’d be hard-pressed to find a major coffee operator that doesn’t sell matcha. But what do consumers and industry leaders really think about the on-trend beverage that’s causing a stir across the coffee industry?

The Matcha Report 2026 is your guide to building a winning strategy for this hugely popular beverage category in 2026.

• 12 pages of in-depth matcha market analysis
• Consumer data from the UK, US, India and China
• Industry insights from senior coffee industry leaders
• Expert commentary from major matcha operators, including Blank Street and Suki Tea
• Hot + cold beverage preference analysis for the UK market