Groupe SEB is a leading coffee equipment group delivering fully automated coffee solutions through the WMF and Schaerer brands. Gail’s is a boutique café-bakery chain that trades on its hand-crafted credentials. On the face of it, these pioneering coffee businesses have two very different visions for the future of coffee and hospitality, but can they find common ground as automation profoundly reshapes the coffee industry?
Dominique Lasseur, Director – Coffee Program at SEB Professional Beverage, argues that automation is democratising high-quality coffee for more venues, creating new growth opportunities for businesses while boosting innovation and consumer demand. She also urges respect for traditional barista roles and says a balance can be achieved between manual and full automation in the coffee industry.
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