Vietnam’s Phuc Long unleashes ‘Dragon’ flagship in Hanoi

The Masan Group-owned coffee and tea chain is attempting to breathe fire into the brand as it makes a major push north

Vietnamese coffee and tea chain Phuc Long is pushing north as it targets expansion in Hanoi, the nation’s capital.

The Ho Chi Minh City-based operator is one of the largest branded coffee chains in Vietnam with 202 company-owned outlets across the country, alongside dozens of kiosks across the parent company Masan Group’s WinMart supermarket chain.