The Nottingham-based coffee roaster and café chain says all areas of its business grew over the last 12 months and has outlined plans to further develop its e-commerce and wholesale channels in 2023
200 Degrees is seeking to double its e-commerce sales and boosts its wholesale channel by 35% following a strong end to 2022.
Stephen Fern, who was promoted to Managing Director of 200 Degrees in January 2023, said all areas of the business performed well last year, led by growth in the company’s online and wholesale channels.
200 Degrees is targeting further improvements across its e-commerce, wholesale and barista school operations throughout 2023, which will enable the coffee chain to further diversify its offering.
The company currently operates seven barista schools, although Fern said he plans to incorporate the training programmes in 30% of 200 Degrees outlets moving forward.
Founded as a roastery in 2012 and opening its first coffee shop in 2014, 200 Degrees achieved steady growth in 2022, opening its 18th outlet in the UK and reaching the milestone of employing 200 staff.
Speaking to Propel, Fern said like-for-like sales rose 25% in December 2022, despite train strikes across the UK negatively impacting in-store footfall.
“In December we were 25% up like-for-like on last year. We felt the impact of the rail strikes as two of our shops are next to the train stations, and we usually see a drop of 30% when there’s a rail strike – so to still be 25% up on last year is fantastic,” he said.
