The tie-up is the latest move by Waitrose to leverage premium coffee and café brands to boost footfall, following ongoing collaborations with boutique operator Gail’s and London-based The Nero Group
Premium UK supermarket chain Waitrose has advanced a strategy of partnering with high-profile UK coffee and bakery businesses to boost in-store customer experience.
Unlock Allegra intelligence for just £1
£1 for 4 weeks
Then £29 per month. Cancel anytime.What you get:
Daily Coffee 24/7 briefing in your inbox
Weekly Coffee Dose intelligence newsletters
Unrestricted WorldCoffeePortal.com access
5THWAVE Digital Magazine (6 issues/year)
Allegra analyst forecasts & market insights
Already have an account? Sign In
