The Spanish specialty coffee chain expects to open its first international store by 2026, a year earlier than previously planned, after achieving strong sales and outlet growth in its home market over the last 12 months
Madrid-based East Crema Coffee is exploring master franchise opportunities in the Middle East and Asia after achieving strong sales and outlet growth in Spain over the last 12 months – which could bring its international debut forward by a year.
Founded in October 2020, the specialty coffee roaster and café chain has opened eight new stores since August 2023, including first sites in Bilbao, Donostia, Seville and Zaragoza, to reach 16 outlets.
East Crema expects to open a further 10 outlets in Spain and launch a wholesale channel before the end of 2024.
The business previously targeted 2027 for a first international store, with neighbouring France and Portugal mooted as markets of interest.
However, following strong sales and outlet growth, East Crema Coffee now expects to open its first store abroad by the start of 2026.
“We are exploring master franchise options for the UAE and Asian countries, since some groups have shown interest in implementing East Crema Coffee in these areas,” CEO Alberto Velarde told World Coffee Portal.
