The UK coffee and food-to-go chain is doubling the Club Pret food discount to 20% and will launch the subscription globally from 2024
Pret A Manger is expanding its Club Pret food and beverage subscription to all stores worldwide from 2024 after crediting the programme as ‘critical’ to its return to profitability.
Following its UK launch in April 2023, Pret A Manger will roll-out Club Pret across its international markets, starting with the US in September 2023 and France in November 2023. The subscription will then be rolled-out to other international markets, including the UAE, Hong Kong and India from 2024.
London-based Pret A Manger revamped its coffee subscription in April 2023 to include discounts on its full range of food and snack items. From 5 September 2023, the Club Pret discount on all in-store products will increase from 10% to 20%. The five barista-prepared beverages per day and £30 ($38) monthly subscription price will remain unchanged.
One in five Club Pret transactions now include an additional purchase alongside the redemption of a barista-made beverage, with 17.8 million Club Pret redemptions recorded in the three months since its inception.
In a press release, Pret A Manger credited the in-store subscription service as central to its digital transformation programme and return to profitability in 2022.
The coffee and food-to-go chain posted 20% year-on-year revenue growth in the first half of 2023 and achieved record sales weeks in May and June 2023. Digital transactions accounted for 42% of Pret A Manger transactions during the first six months of the year.
“Club Pret has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process,” said Pano Christou, CEO, Pret A Manger.
Pret A Manger currently operates 450 UK stores and more than 150 outlets across 14 international markets, including Ireland, Italy, Switzerland and Luxembourg.
The coffee and food-to-go chain expects to reach 700 stores globally by the end of 2023.
