Pret A Manger appoints new marketing chief to spearhead value-for-money messaging

Former RBI executive Matthew Bresnahan will take the lead on product innovation, loyalty, and customer insights at the London-based coffee and food-to-go chain, with a focus on promoting new value-for-money initiatives to price-sensitive customers

UK coffee and food-to-go chain Pret A Manger has appointed former Restaurant Brands International (RBI) executive Matthew Bresnahan as Chief Marketing Officer.