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News — The Philippines — Pickup Coffee

Pickup Coffee appoints former Jollibee executive Francis Flores as CEO

Outlining his short-term goals, Flores said he would work to enhance the value-focused coffee chain’s brand equity, scale its to-go store footprint and improve the operator’s digital loyalty scheme

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Francis Flores (left) and a Pickup Coffee store in the Paseo de Magallanes Commercial Center | Photo credit: LinkedIn/Facebook

Outlining his short-term goals, Flores said he would work to enhance the value-focused coffee chain’s brand equity, scale its to-go store footprint and improve the operator’s digital loyalty scheme

Filipino coffee chain Pickup Coffee has appointed former Jollibee Food Corp (JFC) executive Francis Flores as its new CEO.

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