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New leadership for Paris Baguette following SPC Group executive reshuffle

The South Korean bakery-café chain will now be led by Do Se-ho, with its former CEO Huh Jin-soo appointed Vice Chairman of SPC Group and tasked with restoring trust following a string of fatal safety incidents

Do Se-ho (left) will now lead Paris Croissant at CEO and Huh Jin-soo has been appointed Vice Chairman of SPC Group | Photo credit: SPC Group

The South Korean bakery-café chain will now be led by Do Se-ho, with its former CEO Huh Jin-soo appointed Vice Chairman of SPC Group and tasked with restoring trust following a string of fatal safety incidents

South Korean food and beverage conglomerate SPC Group has announced a major overhaul of its senior management team in a bid to draw a line under a spate of serious safety incidents that damaged investor confidence and led to criminal proceedings against the group’s CEO, Hwang Jae-bok. 

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