UK’s Knoops taps former Starbucks executive to lead RTD strategy

The senior hire will work to expand the reach of Knoops’ at-home specialty drinking chocolate range and accelerate the rollout of new ready-to-drink products

Specialty drinking chocolate and coffee chain Knoops has hired long-serving Starbucks executive Daniel Haberfield to oversee its at-home and soon-to-launch ready-to-drink (RTD) categories.