With consumers embracing reusable coffee cups as never before, KeepCup is enabling café operators to reduce single-use waste with Helix, the first fully sealed, twist fit cup in its range and a gamechanger for the growing number of customers seeking convenient and waste-free coffee on-the-go
The meteoric rise of reusable cups took a downturn during the pandemic. But as consumer demand for sustainable products surges, KeepCup is once again helping coffee shops embrace reuse and inspire positive change.
KeepCup saw the tide turning back in favour of reuse at the end of 2021 when its Reuser Survey revealed that 60% of its customers were using their KeepCups more than three times a week – up from 21% the previous year.
This reflects the latest attitudes among UK consumers with 64% limiting their use of single-use plastic over the last year, and 52% valuing durability over recyclability (23%)1.
KeepCup is responding to this trend with the launch of Helix, the first fully sealed cup in its range and the foundation of its cup-to-bottle Helix system.
Designed to make it easier for customers to reuse throughout the day, Helix has a twist-fit lid that can be switched for a bottle lid, turning the cup into a bottle – allowing customers to travel light while on the go.
KeepCup has worked closely with the coffee industry since 2009, helping roasters like Notes, which has been using KeepCup for more than ten years, meet their sustainability goals:
“There were always regulars who brought their favourite mug to be filled up at Notes, and we wanted to be able to offer that real-cup experience in a convenient take-away format. KeepCup were the earliest to offer barista-standard cups with well-fitting lids – all the convenience of take-away with the pleasure of your own cup, and eliminating waste,” says Co-Founder Robert Robinson.
