JDE Peet’s unveils upgraded Innovation Laboratory in Utrecht

The JAB Holding-backed coffee and tea group will use the modular workspace to develop on-trend single-serve, RTD and instant coffee products, with a focus on new flavours and formats

15 October 2025

2 min read

The JDE Peet’s production facility in Utrecht, the Netherlands | Photo credit: JDE Peet’s

The JAB Holding-backed coffee and tea group will use the modular workspace to develop on-trend single-serve, RTD and instant coffee products, with a focus on new flavours and formats

Dutch coffee and tea group JDE Peet’s has unveiled a fully renovated Innovation Laboratory in Utrecht, the Netherlands, to accelerate the development of new single-serve, ready-to-drink (RTD) and instant coffee products.