Following much speculation on how low-cost Chinese operators might fare in the West, these markets are about to find out for themselves
After expanding to Australasia, the Middle East and North America in 2024, China’s second-largest branded coffee chain has now landed in Europe.
Known for heavy discounting, low-cost, digital-first small-format stores and brightly coloured flavoured coffee, will Cotti Coffee herald a new era for value and convenience in Europe’s largest branded coffee shop markets?
If so, is the industry ready for it?
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