India’s Nothing Before Coffee bullish on prospects after opening 100th store

The value-focused operator is positioning itself as a homegrown alternative to international coffee chains and has set its sights on ambitious growth

Nothing Before Coffee (NBC) has opened its 100th store in Vadodara, Gujarat.

The milestone was reached nearly four months after the Jaipur-based coffee chain secured $2.3m in a pre-series A funding round led by Mumbai-based Prath Ventures.