The Minden-based coffee group will install over 200 fully automatic and bean-to-cup coffee machines at the 84,000-capacity Santiago Bernabéu stadium, as well as supply coffee to the Madrid-based football team’s stadium, training ground and offices
Melitta Group has been unveiled as the Official Coffee Partner of Spanish football giant Real Madrid.
As part of a five-year agreement, Minden-based Melitta will supply coffee, coffee machines and servicing support at Real Madrid’s 84,000-capacity Santiago Bernabéu stadium, training ground and offices. The rollout will include 60 professional XT6 fully automatic coffee machines and 150 bean-to-cup Barista TS machines.
The partnership also includes joint communication and marketing activities across Real Madrid’s men’s and women’s teams, including stadium advertising, joint events and social media activities.
“We are delighted about the partnership with Real Madrid, a club with a unique history of success and global appeal. This cooperation will increase global awareness and perception of our brand,” said Jero Bentz, Co-Managing Director, Melitta Group.
Real Madrid is one of the most successful football clubs in the world and welcomes over 3.5 million visitors to the Santiago Bernabéu each year.
The Real Madrid partnership comes after Melitta Group ended an eight-year collaboration with UK-based Manchester United in July 2025. Melitta Group’s sports partnership portfolio also includes German football teams Borussia Dortmund and Arminia Bielefeld, as well as Brazilian basketball team Minas Tenis Clube.
