As a new ‘hybrid-coffee’ product prepares for a commercial launch in the EU, could operators get a sweeter deal – or should they beware of magic beans?
As out-of-home coffee operators face mounting operational costs, how many would be willing to supplement commercial coffee blends with a cheaper alternative product?
Moreover, how many consumers feeling the pinch of their daily coffee purchase would be willing to try it?
Belgian coffee alternative start-up Koppie is banking that its legume-synthesised coffee alternative will become a no-brainer for both in today’s high-cost coffee market – and it’s just attained new investment for a commercial launch by the end of 2026.
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