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Costa Coffee updates RTD range to boost Gen-Z appeal

The Coca-Cola-owned coffee chain has refreshed its RTD range, first launched in 2019, with new branding designed to encourage impulse purchases

Photo credit: Coca Cola Europacific Partners

The Coca-Cola-owned coffee chain has refreshed its RTD range, first launched in 2019, with new branding designed to encourage impulse purchases

Costa Coffee has refreshed its ready-to-drink (RTD) coffee range in a bid to boost brand affinity with younger consumers.  

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