As Barista plays catch-up to Tata Starbucks, will a new strategy see it crowned India’s market leader?

Competition is shifting from India’s main urban centres, and there is plenty of low-hanging fruit in this vast and fast-growing coffee market

Haryana-based Barista has outlined a two-pronged growth strategy as it vies with Indian branded coffee shop market leader, Tata Starbucks.

With both operators reaching 500 stores within two months of each other, the race for dominant market share is virtually neck-and-neck between India’s two largest coffee chains.