Founded in the UK in 2004, 80-strong naturally fast food chain Leon has been on a mission to make fast food good food ever since. The brand’s Managing Director, Glenn Edwards and Marketing Director, Mariam French, speak to World Coffee Portal about restaurant and retail product expansion, a focus on neighbourhood locations and a new chapter as part of global retail operator, EG Group
Where is Leon present today?
Glenn Edwards – Currently, we have around 80 stores, including five restaurants in the Netherlands. We’ve historically been quite London-centric, and since the EG Group acquisition, our ambition has been to become more accessible across the UK. We’ve a good pipeline for 2022 openings, with plenty lined up for 2023.
Aside from our London stores, where we’re split across the City and West End, we also have locations in Manchester, Oxford, Birmingham, Brighton and Leeds.
We’ve opened our second drive-thru site in Harrogate as part of our journey to become a less city-centric brand. The important question for us now is where people want to eat food – and that’s ever changing.
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