Founded by Jens Knoop in 2013, Knoops’ sophisticated take on drinking chocolate is resonating strongly with UK consumers and saw the brand secure a sweet $10m from investors in late 2023. CEO William Gordon-Harris speaks to World Coffee Portal about why he believes Knoops can disrupt the coffee shop category and become a billion-dollar global brand
The UK branded coffee shop market has never been more diverse, and today a small, but growing number of non-coffee specialists are innovating the retail café space with bubble tea, chai – and drinking chocolate.
Keen to develop a childhood obsession with chocolate for a mature audience, German-born Jens Knoop opened the first Knoops (pronounced k-noops) store in East Sussex in 2013, selling a range of single-origin chocolate beverages sourced from around the world.
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