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“Drinks don’t launch unless they sing” – Inside the innovation lab at Blank Street Coffee

From pistachio to matcha, rhubarb custard and honeycomb, World Coffee Portal caught up with Antonia Schmidt, Chief of Staff at Blank Street, to get a behind-the-scenes look at how the US coffee chain develops its beverage menu – and find out what it takes for a drink to make the cut

“When developing menus, every scrapped drink idea gets us closer to what’s great,“ says Antonia Schmidt (pictured), Chief of Staff at Blank Street | Photo credit: Blank Street Coffee

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