Understanding the trends of today that will shape the coffee market of tomorrow is vital for any coffee operator seeking to build a long-term, profitable business strategy. World Coffee Portal presents exclusive data to uncover the market forces and technological innovations that will disrupt – and revolutionise – the UK branded coffee shop market
If the UK branded coffee shop market has been defined by the expansion of convenient coffee over the last 20 years, the next decade will see a far more diverse set of high-quality experiences come to prominence. As consumers become familiar with a broader range of products and propositions, coffee shops will become less homogeneous, offering a diverse range of beverage options that encompass elements of specialty coffee, trending flavour additions and non-coffee categories, such as matcha, bubble tea, chai and premium drinking chocolate.
