Every superhero needs a sidekick, and coffee is no exception, with food, iced beverages and tea providing important additional sales channels for coffee shops. New data from World Coffee Portal’s Cakes, Shakes & Tea Breaks 2022 report reveals the key dynamics shaping the UK market today and how operators can maximise sales
Tea still steeped in poor value perceptions
Despite the UK’s reputation as a tea-drinking nation, World Coffee Portal’s Cakes, Shakes & Tea Breaks report found that 37% of UK consumers surveyed perceive tea served in coffee shops as poor value for money.
