Greece has a unique coffee culture and a strong domestic market. As Europe’s sixth-largest branded coffee chain market emerges from the pandemic, its vital tourism industry is also rebounding, with new business models gaining traction among operators, reports Vasileia Fanarioti
The Greeks have a lifelong love affair with coffee, one that not only has successfully passed the test of time but is constantly getting stronger.
Greece has among the highest per capita coffee consumption in the world. Around 40,000 tons of coffee are consumed every year, with around 60% consumed at home and 40% consumed in coffee shops.
