Project Café East Asia 2026, World Coffee Portal’s ground-breaking analysis of the East Asian branded coffee shop market, reveals the total regional market grew 18.4% by outlets over the last 12 months to reach 180,268 stores, with China, Thailand, Indonesia, Vietnam and the Philippines achieving double-digit outlet growth
- China’s branded coffee shop market grew 31.5% over the last 12 months to reach 87,505 outlets, becoming the only branded coffee shop market globally to add over 20,000 net new outlets in a calendar year
- 17 of the 18 East Asian branded coffee shop markets featured in the report achieved net outlet growth over the past 12 months, with 11 achieving double-digit store growth
