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Alsea optimistic for recovery of licensed Starbucks business in Europe

Starbucks opened its first store in France (pictured) in 2004 | Photo credit: Starbucks

The Mexican quick-service hospitality group expects store sales in Europe to improve after customer boycotts eased during the fourth quarter of 2024

Mexico City-based Alsea has indicated its licensed Starbucks business in Europe is recovering after a difficult 12 months of trading. 

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