| South Korea

SPC Group seeks stronger partnership with Caffè Pascucci for European expansion

Hur Young-in, Chairman of the South Korean food and beverage giant, will meet Caffè Pascucci CEO Mario Pascucci to explore new collaboration opportunities, including scaling SPC’s Paris Baguette bakery-café chain in Europe

A Caffè Pascucci store in Seoul, South Korea | Photo credit: Caffè Pascucci


SPC Group’s Chairman Hur Young-in and Caffè Pascucci CEO Mario Pascucci are set to meet on 23 March 2024 to explore new avenues for collaboration. 

The agenda will focus on how Caffè Pascucci can facilitate SPC Group’s entry into Italy and wider European markets. Emilia Gatto, the Italian Ambassador to South Korea, and Ferdinando Gueli, the Italian Trade Commissioner in South Korea, will also attend the meeting. 

Seoul-based SPC Group first partnered with Italian coffee chain Caffè Pascucci in 2002 to facilitate its entry into South Korea and currently franchises more than 530 Caffè Pascucci stores across the east Asian market.   

SPC Group’s European presence currently comprises five Paris Baguette stores in France and two in the UK. In June 2023, Paris Baguette announced plans to reach 200 UK stores via franchise partnerships by 2036 as part of wider plans to open 450 sites across Europe.   

“Pascucci is a very important global partner who has been with us for 22 years, and we expect to explore more diverse business opportunities through this meeting. We will continue to discover new growth engines at home and abroad and continue to strengthen our global business through close cooperation with global companies,” SPC Group said in a statement. 

SPC Group operates approximately 3,750 Paris Baguette stores in South Korea and has a further 500 bakery cafè sites across 10 international markets. The food and beverage conglomerate also counts licensed Baskin Robbins, Dunkin’, Jamba, Coffee@Works and Bakery Factory stores among its portfolio of licensed brands. 

Founded in 1883 in Monte Cherignone, Italy, Caffè Pascucci currently operates 24 stores in Italy and has a presence across 18 markets globally, including Austria, Chile, China, Denmark, Malaysia and Spain.

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