The Take Away Bar at Nespresso’s boutique outlet in New York | Photo credit: Kristjan Veski for Nespresso

Coffee pod giant Nespresso is set to open its first Nespresso Bar concept in the UK as it seeks a share of London’s flourishing on-the-go coffee scene. 
 

Nespresso UK & Ireland CEO Anna Lundstrom told The Times that the store will open on 21 March on Old Broad Street, near Liverpool Street train station in London. 

According to the report, a latte will cost £4.15 ($5.29), which Nespresso said is on par with Starbucks and around £0.25 ($0.31) cheaper than market leader Costa Coffee. 
 

“While we’re focused on at-home coffee, on-the-go coffee is so big in British culture. There is a real cultural phenomenon around coffee shops and on-the-go coffee and we wanted to participate. It’s truly a great moment to be in the coffee business in the UK,” Lundstrom said. 

World Coffee Portal’s Project Café UK 2024 report found that 31% of UK consumers surveyed purchased a beverage to-go on their last coffee shop visit – 3% more than ordered a beverage to consume in-store. 

Lundstrom said The Old Broad Street site will be the first Nespresso Bar concept to be launched in Europe and expects the format to be rolled-out across London and the UK in the coming years. 

Nespresso previously opened two coffee shops in London in 2016 and 2017 but closed the sites in 2019 to focus on its boutique retail outlets, which sell Nespresso’s coffee pods and machines and collect used capsules for recycling. The business currently operates 25 boutiques in the UK, including 10 in London. 

The Nestlé subsidiary launched its first take-away coffee offer at stores in Cannes, France, and New York, US, in 2017. In November 2023, Nespresso launched a similar ‘Nespresso to go’ concept at its Gran Vía boutique store in Madrid, Spain.