A focus on robusta coffee as a core ingredient and differentiator is enabling Nguyen Coffee Supply to stand out in an increasingly crowded US RTD market, according to Founder Sahra Nguyen
Nguyen Coffee Supply products are also available at 280 Whole Foods Market stores in North America | Photo credit: Nguyen Coffee Supply
Nguyen Coffee Supply will launch its ready-to-drink (RTD) coffee cans in more than 400 Sprouts Farmers Market supermarket stores across 23 US states.
Three RTD Nguyen Coffee Supply products – Classic Black, Condensed Milk, and Coconut – will be featured in Sprouts’ Innovation Program aisle which features a rotating selection of trending products and new-to-Sprouts brands.
“In a category often called ‘crowded’ we’re thrilled to be recognised for our product innovations offering more flavour and function to consumers through our focus on robusta coffee as a core ingredient and differentiator,” said Sahra Nguyen, Founder, Nguyen Coffee Supply.
The launch comes less than a year after the US-based specialty Robusta coffee importer, roaster and retailer signed its first large-scale supermarket distribution deal, which sees its products on the shelves of 280 Whole Foods Market stores in the US and Canada.
Founded in 2018, Nguyen Coffee Supply imports coffee through direct-trade relationships with Vietnamese farmers and roasts and retails in New York. Nguyen Coffee Supply products are available online across all 50 US states, as well as select restaurants and cafés in New York City, Washington D.C., Seattle and Kansas City.
Nguyen Coffee Supply doubled its retail footprint in 2023 and said it plans to launch new products and announce additional retail partnerships this year.
Alongside an extensive range of packaged wholebean and ground coffee from roasters such as Peet’s Coffee, Stumptown and illy, Sprouts also sells RTD coffee ranges from La Colombe Coffee Roasters, High Brew, Pop & Bottle and Groundwork.