A Greggs store in Canary Wharf, London | Photo credit: Greggs

UK food-to-go and coffee chain Greggs has appointed digital commerce veteran Tamara Rogers as an independent Non-Executive Director, effective 1 June 2024. 
 

In a release, Greggs said Rogers will join its Audit, Remuneration and Nominations committees which holds the business accountable on financial reporting, pay, risk management and board appointments. 

“We are delighted to announce Tamara’s appointment to our Board. She brings a wealth of experience across marketing, customer insight, and digital commerce which will be of significant value as Greggs continues its journey as a multi-channel consumer business,” said Matt Davies, Chair, Greggs. 

Nearly 60% of Greggs 2,473 UK stores currently offer delivery from either Just Eat or Uber Eats, with the company’s delivery sales increasing 23.6% year-on-year in 2023. 

Alongside delivery sales growth, longer opening hours and a rise in digital transactions also yielded positive results for Greggs last year. More than 1,200 Greggs stores currently open until 7pm or later, with evening trade from company-operated stores contributing 8.7% of sales in the last six months of 2023. 

The Greggs App was used in 12.5% of company-operated store transactions last year, compared to 6.2% in 2022. 

In March 2024, Greggs said it was ‘on-track’ to double its revenues by 2026 following 19.6% year-on-year sales growth last year. The value-focused chain’s 2023 sales reached £1.8bn ($2.3bn) while its pre-tax profits, excluding exceptional income, rose 13% to £167.7m ($212.7m). 
 

Rogers is currently the Chief Marketing Officer of UK-based consumer healthcare firm Haleon plc, whose brands include Sensodyne toothpaste, Panadol and Advil painkillers and Centrum vitamins. She previously held senior roles at pharmaceutical manufacturer GSK and fast-moving consumer goods giant Unilever.