France marks the third market globally for Pret’s in-store food and beverage subscription after successful launches in the UK and US
Pret A Manger plans to introduce Club Pret across its 16 global markets next year | Photo credit: Pret A Manger
Pret A Manger has launched Club Pret in France ahead of plans to introduce the food and beverage subscription model across its global store network next year.
The UK coffee and food-to-go chain launched Club Pret in the UK in April 2023 and in the US the following September. The in-store subscription model is an upgrade to its Coffee Subscription, available in France since 2021, and offers customers 20% off the entire Pret menu as well as up to five barista-made beverages per day for €25 ($27.34) per month.
Pret A Manger said French coffee subscription members saved an average €70 ($76.56) per month on barista-made beverages via its Coffee Subscription. Existing members will be automatically enrolled in the new Club Pret scheme.
“Our Coffee Subscription has been a huge hit with Pret fans in France and we’re delighted to now be introducing Club Pret, offering our most loyal customers more ways to save and enjoy everything our menu has to offer,” said Stéphane Klein, Managing Director, Pret A Manger Europe.
Club Pret redemptions in the UK have surpassed 29 million in the last six months with the coffee and food-to-go chain reporting transactions up 29% year-on-year. Pret A Manger plans to introduce Club Pret across its global portfolio in 13 further markets.
Pret A Manger opened its first store in France in 2012 and currently operates 49 outlets in the country, with most located the capital, Paris.
The coffee and food-to-go chain has more than more than 660 stores globally, including in the UAE, India and Spain.