| Mexico

Licensed Starbucks stores steer Alsea’s impressive second quarter

The Mexican multi-brand restaurant operator reported strong sales growth for its licensed Starbucks stores across 12 markets globally, with a strong performance across South America

A Starbucks store in Santiago, Chile | Photo credit: Starbucks


Mexico’s Alsea has reported robust second quarter revenues across its global portfolio of fast-casual hospitality brands, led by strong like-for-like sales growth for its 1,695 licensed Starbucks stores. 

Alsea, which also operates licensed 1,385 Domino’s Pizza stores and 415 Burger King outlets, achieved 11% total sales growth in the three months ended 30 June 2023 to reach ₱18.6bn ($339m). 

Licensed Starbucks stores globally achieved the highest same store sales growth of Alsea’s brands, at 26%. 

Same store sales growth for the coffee chain was highest in South America (43%), where Alsea operates 364 Starbucks stores across Argentina, Chile, Colombia, Uruguay and Paraguay

Additionally, same store sales growth for Alsea’s 791 licensed Starbucks stores in Mexico reached 25% while its 540 Starbucks outlets in Europe reached 15%. Alsea currently operates licensed stores of the US coffee chain in France, Spain, the Netherlands, Belgium, Portugal and Luxembourg. 

Mexico City-based Alsea opened 21 net new Starbucks stores during the second quarter, including six in Mexico and four in France and Colombia respectively. 

“During this quarter, our brands delivered impressive results. Starbucks’ achieved a significant same-store sales growth of 26.1%, while the Quick Service Restaurant (QSR) and Casual Dining Segments grew by 19.2% and 10.2%, respectively, compared to the same quarter of last year. These results reflect the strong demand for our brands and favourable consumer behaviour, driven by our focus on innovation, product quality, and the commitment of our talented team, backed by our highly competitive business model,” said Armando Torrado, CEO, Alsea. 

Seattle-based Starbucks began its partnership with Alsea in 2002 with the Mexican fast-casual hospitality group opening its first licensed Starbucks store at Angel de la Independencia in Mexico City in the same year. 

On a visit to Mexico in April 2023, Starbucks CEO Laxman Narasimhan announced a joint goal for Starbucks and Alsea to operate 2,000 Starbucks stores globally by the end of 2025.  

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