| Malaysia

Reborn Coffee signs partnership to open stores across Southeast Asia

The Californian café chain and specialty coffee retailer says its new partnership with COLLECTIVE will enable ‘exponential’ growth for the brand across Malaysia, Indonesia and Singapore

Reborn CEO Jay Kim said COLLECTIVE is an ‘ideal partner’ for the company | Photo credit: Reborn Coffee


Reborn Coffee has agreed a joint venture with Malaysian specialty café chain and distributor COLLECTIVE to open coffee shops across Southeast Asia. 

Reborn CEO Jay Kim said COLLECTIVE is an ‘ideal partner’ for the company given its relationship with ‘a new generation’ of consumers in the region who are increasingly ‘enthusiastic about specialty and sustainable coffee’. 

Founded in 2015, COLLECTIVE distributes branded retail specialty coffee to cafés across Malaysia. The company is opening its first flagship store in Kuala Lumpur’s Damansara Heights suburb in February 2023, with plans to open three further outlets in the Malaysian capital city and Jakarta later this year. 

“We will work together to bring the new Reborn Coffee Malaysia Sdn Bhd, incorporated in Malaysia, to engage high profile real estate agents and identify potential strategic locations to open Reborn branded outlets in Singapore and Jakarta. We have also identified profitable companies with synergy for potential acquisition in Malaysia and Jakarta to contribute to Reborn earnings. We believe with a strong partnership with COLLECTIVE and the flagship store in Malaysia, Reborn’s growth and expansion for the Southeast Asia market will be exponential,” said Jay Kim, CEO, Reborn. 

Founded in 2015, Reborn achieved revenues of $3m for the 12 months ended 31 March 2022 and reported a loss of $3.4m. 

In January 2023, the company announced plans to open new stores in California and South Korea, which will bring its global footprint to 14 outlets. 

“Taken together with new locations in California, expansion into South Korea and the upcoming launch of our e-commerce platform, we are well-positioned to reach our goals for sustained operational execution and year-over-year revenue growth,” Kim added. 

Alongside South Korea, Reborn Coffee has previously suggested potential market entries in Austria and the UAE. 

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