Joe & The Juice partners with Deliveroo in the UAE

The Danish coffee and juice chain’s Dubai-based franchisee, Lavoya Restaurant Group, has introduced delivery via a new in-house app across its four stores

A Joe & The Juice store in Dubai | Photo credit: Joe & The Juice


Joe & The Juice has launched a delivery app for its UAE-based operations, where it currently operates four stores. 

The Danish coffee and juice chain has introduced delivery across the country via Deliveroo and has promoted its new app, which enables customers to pre-order and pick-up orders, as well as earn rewards and discounts. 

Copenhagen-based Joe & The Juice partnered with Dubai-based franchise partner Lavoya Restaurant Group last year and has opened stores at the Mall of the Emirates and Galleria Mall in Al Barsha, as well as Dubai Design District and Dubai Hills Business Park. 

The company, which is seeking to open 50 outlets in the UAE over the next decade, is set to open a fifth location at Nakheel Mall in March 2023.

World Coffee Portal research found 56% of UAE coffee shop visitors surveyed had ordered a beverage for delivery in 2022, while 64% had pre-ordered a beverage for collection. 

“The launch of our official application service has been months in planning, we’re very excited it’s finally here. The launch of this initiative combined with the openings of a further three stores is proof of the brand’s success since launching in the region in just September last year. By integrating the same technology Joe & The Juice global has into our market will ultimately provide a seamless experience and added convenience to our customers,” said Walid Hajj, Co-Founder and CEO, Lavoya Restaurant Group. 

Joe & The Juice views the Middle East as a key growth market and plans to operate 200-300 outlets across the region within ten years. 

Outside of the UAE, the company currently has two stores in Saudi Arabia and a single outlet in Qatar, and recently signed a franchise agreement with Ali Abdulwahab Al Mutawa Commercial Co. (AAW) to expand into Kuwait. 

Joe & The Juice currently operates approximately 330 locations across 16 countries, including 250 across Europe and more than 60 in the US. 

The coffee and juice chain saw full-year revenues rise 30% to 1.1bn DKK ($149m) in 2021, with operating profit increasing 9% to 272m DKK ($36m).  

The company is forecasting at least 30% revenue growth for 2022. 

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