The US donut and coffee chain and joint venture partner Wagram Finances plan to reach 500 points-of-sale in France over the next five years
Krispy Kreme at the Westfield Forum des Halles shopping centre in Paris | Photo credit: Krispy Kreme
Krispy Kreme has opened its first flagship store in France at the Westfield Forum des Halles shopping centre in Paris.
The US donut and coffee chain said its 5,900sq ft store can produce 42,000 donuts daily, which will be sold on site and distributed to future stores and other points of sale in Paris.
Krispy Kreme is planning to open ‘several dozen access points’ in 2024, primarily in the French capital, and will also open a second production facility in the Créteil suburb of Paris early next year.
Krispy Kreme operates in France via a joint venture with Paris-based holding company Wagram Finances, which also owns the Columbus Café & Co coffee chain. As part of the agreement, Krispy Kreme plans to open more than 500 access points in France over the next five years, focusing on partnerships with large retailers and operating kiosks in high footfall train stations, airports and shopping centres.
“We are very happy with the opening of our Parisian flagship. This spectacular boutique offers a unique customer experience and fully symbolises the values of joy and sharing that Krispy Kreme embodies. This launch will allow the French to discover the donut, a pleasure consumer product that they do not yet know very well,” said Alexandre Maizoué, Managing Director, Krispy Kreme France.
Krispy Kreme’s Paris store follows its debut in Ecuador in November 2023, and brings the brand’s global footprint to more than 2,100 outlets across 39 markets.
North Carolina-based Krispy Kreme is 44.5% owned by Luxembourg-based investment group JAB Holding, which also counts Panera Bread, Espresso House and Pret A Manger among its portfolio of beverage brands.