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Reborn Coffee to accelerate international expansion as US sales rise

The Californian specialty coffee roaster expects to open its first store in South Korea before the end of 2023

Reborn Coffee’s Corona Del Mar store in California | Photo credit: Reborn Coffee


California-based Reborn Coffee is preparing for US outlet growth and international expansion after posting strong second quarter sales. 

The specialty coffee roaster and café chain achieved 93% year-on-year revenue growth to reach $1.5m in the three months ended 30 June 2023. Net loss for the second quarter was $1.3m, compared to a net loss of $0.9m for the corresponding period last year. 

Reborn Coffee opened two new stores in the period to reach 14 outlets in California. Four additional sites are currently in development.  

Alongside further outlet growth in its home state, Reborn Coffee also plans to open stores in Texas and Missouri this year as part of a longer-term drive to reach 40 US sites, half of which are expected to be franchised. 

In July 2023, Reborn Coffee secured a new $1m credit facility from DRE Inc. to ‘accelerate company initiatives’, which includes entering international markets. 

“We intend to advance our retail location expansion, preparing for new company-owned retail locations in Southern California and new flagships in states such as Texas, as well as global locations including South Korea, Austria, and Dubai. Fuelled by a recent $1m strategic credit facility, we plan to accelerate company initiatives including expansion in new key markets in the US and globally,” said CEO Jay Kim. 

Reborn Coffee is ‘actively conducting due diligence and seeking differentiated and prime locations’ in South Korea, Austria and the UAE, with its first international store set to open in Daejeon, South Korea, by the end of 2023. 

Longer-term, the specialty coffee roaster and café chain is seeking to open more than 10 international outlets, with Malaysia, Indonesia, Kazakhstan, India, Thailand and the UK cited as potential markets. 

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