The partnership will see Oatly’s Caffè Latte ready-to-drink (RTD) coffee served on all Swiss International Air Lines (SWISS) flights
Oatly’s Caffè Latte RTD coffee will be available on all SWISS flights | Photo credit: Swiss International Air Lines
Oatly has entered into its first airline partnership with an agreement to serve its Caffè Latte RTD coffee on all SWISS flights.
Part of Germany’s Lufthansa Group, SWISS is Switzerland’s largest airline and operates 87 aircraft travelling to more than 100 destinations worldwide. In 2022 the company carried nearly 12.8 million passengers.
“Today’s collaboration with SWISS is a major milestone for Oatly and our mission to put our products everwhere to make people’s switch to plant-based as easy as possible – even at 10,000 meters in the air. We’re excited to work with Swiss to offer their millions of annual passengers around the world a great-tasting and climate-conscious coffee drink option,” said Helge Weitz, Oatly General Manager, DACH and Poland.
“SWISS values a high-quality and diverse offering - this includes plant-based products and Oatly's coffee drink is a great addition in this area,” added Mathias Vonlanthen, Head of Hospitality Management at SWISS.
The partnership marks a strengthening of Oatly’s ties with travel operators. In January 2022 the Malmö-based oat drink maker partnered with Germany’s national rail network
Deutsche Bahn to serve its products on ICE and Intercity services.
In March 2023 Oatly said it had a ‘clear line of sight to reaching profitability’ following steady 2022 sales and the implementation of measures to boost production capacity
. The dairy alternative brand achieved 12% sales growth to reach $722m for the 12 months ended 31 December 2022, $346m of which was generated in EMEA markets.