The Italian coffee roaster and café operator has entered into an exclusive distribution partnership with hospitality solutions provider STREE in the UAE, where it seeking to tap into the country’s buoyant restaurant and hotel market
Caffè Vergnano distributes coffee to more than 90 countries | Photo credit: Caffè Vergnano
Caffè Vergnano is seeking to tap into new opportunities in the UAE and wider Middle East market
after entering an exclusive distribution partnership with hospitality solutions provider STREE.
The terms of the deal will see Caffè Vergnano distribute its Horeca coffee range, which includes the CLASSIC LINE and 1882 LINE to restaurants and hotels.
“The United Arab Emirates joins over 90 countries in which customers can now experience and enjoy Caffè Vergnano and we look forward to expanding our presence in the region,” said Caffè Vergnano CEO, Carolina Vergnano.
“Partnering with Caffe’ Vergnano not only means being able to offer an enhanced hospitality experience to customers. It gives those fine restaurants and hotels access to all the elements that make the experience of our coffee so special, Vergnano added.
STREE is a Dubai-based conglomerate with interests in real estate, facilities management, food & beverages, metals and education. The company’s F&B business supplies coffee, equipment and training services to hospitality businesses, offices and direct to consumers.
“It’s a pleasure working with Caffe’ Vergnano to introduce such a wonderful authentic Italian brand to the UAE. A great coffee can transform a restaurant or hotel experience, it’s a sign of quality and attention to detail, and there’s no better coffee experience than a Caffe’ Vergnano,” said Fatima Lebdar, Hospitality Manager, STREE.
Caffè Vergnano roasts and distributes coffee to hotels, bars, cafés, hospitality venues and to consumers in 90 countries. It also operates 170 Caffè Vergnano 1882 coffee shops worldwide.
In June 2021, Coca-Cola Hellenic Bottling Company (HBC) acquired a 30% minority stake
in the business and entered into an exclusive distribution agreement to distribute Caffè Vergnano in markets outside of Italy.
Caffè Vergnano began distributing to hospitality clients an consumers in Austria and Ireland
in 2022 and is also targeting significant growth
in the Hungarian market.