Manner Coffee will become the first coffee chain from mainland China to operate in Hong Kong and has modified its branding for the Special Administrative Region
Launched in Shanghai in 2015, Manner Coffee currently operates more than 300 stores across mainland China | Photo credit: Taha
Manner Coffee is set to open its first store in Hong Kong under new Maners Coffee branding.
Images of the store, which is currently being renovated at Hong Kong’s World Trade Centre, show the Manner Coffee logo and new brand name accompanied by the tagline ‘originated from Manner Coffee’.
When opened, Manner Coffee will become the first coffee chain from mainland China to enter the Hong Kong. The market is currently led by US chain Starbucks and domestic brand Pacific Coffee, which operate approximately 140 and 100 stores respectively.
Launched in Shanghai in 2015, Manner Coffee currently operates more than 300 stores across mainland China.
The coffee chain’s convenient small store format and low price-point compared to international competitors has proved popular with Chinese consumers, with many stores located in high footfall office locations.
The quick-serve model, which often features limited in-store seating, caters to strong demand in China for speed, pick-up and delivery.
In October 2021 Manner Coffee was reported to be exploring an initial public offering in Hong Kong. According to US media company Bloomberg, the listing would likely raise at least $300m.
World Coffee Portal research forecasts the Hong Kongese branded coffee shop market to exceed 770 outlets by 2025.