Project Café East Asia 2021

Project Café East Asia 2021 is Allegra World Coffee Portal’s definitive and ground-breaking study on the rapidly developing East Asian branded coffee shop market.


Benefiting from Allegra’s 20+ years of insight and industry knowledge, the study will help stakeholders and investors understand the business, social and economic contributions of this diverse subcontinent.


The study provides a strategic examination of the current trading environment, industry leader assessment, and impact of Covid-19 for 6 key markets, with a special focus and consumer analysis across China. The research identifies market sizing and projections for 17 markets – Brunei, Cambodia, Hong Kong, Indonesia, Japan, Laos, Macau, Malaysia, Mongolia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.


By unpacking major trends, key opportunities and potential barriers to growth, Project Café East Asia will help your organisation tailor its approach to the unique demands of the market.

Project Café East Asia 2021 © Allegra WCP
Published 16th November 2020
422 pages


  • 150+ in-depth interviews, surveys and consultations with industry leaders in key markets, including CEOs and Managing Directors of major coffee chains and suppliers, as well as other key stakeholders and industry participants
  • 4,000+ online surveys with Chinese consumers, conducted via the Allegra Insights online survey platform
  • Field research including site visits, data gathering and pricing analysis of beverages
  • Desk research across company websites, published accounts, industry associations, trade press and news articles

For more information, contact the Allegra team HERE.
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